Recognize the Genius of Spike Jonze's Apple Ad in this BTS Video

Commissioned by Apple as a way to bring attention to the company's recently introduced Homepod speakers, Spike Jonze's Welcome Home music video/advertisement/immersive experience has captured the imagination of millions across the globe.

We documented Jonze's exuberantly candy-colored piece earlier this month, marveling at how its free-spirited direction and meticulous set-design made for a playful experience merging the musical talents of FKA Twiggs with Anderson .Paak to startling, smile-inducing effect. Thanks to the good folks at AdWeek, a new behind-the-scenes video has unveiled how it all came together. 

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