Despite concrete interest shown by several broadcasters, the newly established company concludes on an exclusive agreement with the public broadcasting network. On the 1st of September 1997, the first program by Woestijnvis is broadcasted, 'Man bijt hond'. The daily show becomes an understanding in Flanders and the symbol of the long term vision of Woestijnvis. On the 18th of October 2004, a milestone is set as the program reaches more than one million viewers for the first time.
In its first year, Woestijnvis also produces 'Alles kan beter' and 'De commissie Wyndaele' besides 'Man bijt hond'.
